Achieving Top Search Engine Positions

Details

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Enrollment Options:

Instructor-Led
6 Weeks Access Course Code: se1
Start Dates* Mar 13 | Apr 17 | May 15 | Jun 19
*Choose start date in cart

$129.99

USD
Self-Paced
3 Months Access Course Code: T9647
No Instructor, Start Anytime

$129.99

USD

Enroll before 28th February and get high quality lamination on your hardcopy certificate absolutely free! Use your certificate to your advantage by showing your certified credentials to prospective employers and recruiters.

Syllabus

History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. This lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? Lesson 3 will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Important HTML Tags to Master

It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. This lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Content Layout and Keyword Usage

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Web Hosting, URLs, and Mobile Optimization

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Submitting Your Site

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Powerful Online Promotion Techniques

Lesson 11 will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

Requirements

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or newer.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites

There are no prerequisites to take this course.

Instructor

Chris Minnick has overseen the development of hundreds of Web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, Web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

Reviews

About ExpertRating

ExpertRating is an ISO 9001:2015 certified company offering online certification and training services to individuals and companies globally. Over 25 million people have benefited from ExpertRating Online Certifications and assessments. ExpertRating is the winner of the Google SME Hero's award for showing outstanding use of technology in delivering trusted services to thousands of people on a daily basis. Our affordable certifications are an excellent way of demonstrating your knowledge and skills to prospective employers as well as vastly boosting your chances of moving ahead in your business or career.

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ExpertRating is a winner of the Google SME Heroes award. This award has been instituted by Google to honor IT companies that have excelled in their domain and have leveraged the internet to grow and expand their businesses in innovative ways.


ExpertRating is an ISO 9001:2015 certified company, which reflects that our courses and tests conform to the highest international quality standards. Our training material is prepared by thorough professionals with years of experience, and goes through several rounds of analysis by expert teams to help develop well-balanced, comprehensive and meaningful content.