Written Communication for Business Suite

Details

Start improving your career opportunities by learning in-demand writing skills to create robust copy for business and marketing objectives that will differentiate you in today's competitive hiring landscape. Written Communication for Business Suite provides students with the in-demand writing expertise they need to achieve success through detailed, self-paced and instructor-led courses.

Effective Business Writing

Do you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects? Don't let small gaps in your business writing skills prevent you from reaching your full potential!

It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this course to help you identify and eliminate problem areas. By the end of this course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.

Business and Marketing Writing

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Writing Essentials

Master the essentials of writing and become the stellar wordsmith you always wanted to be! In this course, you'll develop the skills you need to excel at business communications, express yourself clearly online, and take your creative literary talents to a new level.

Whether you're hoping to get a better job, write for a blog, or publish your short story, this course will give you the writing tools you need for success. It's also a perfect choice if you speak English as a second language. With the knowledge and hands-on practice, you gain from this course, you'll be able to express yourself clearly and persuasively in writing—both in your personal life and in the business world.

Suite bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Suite bundles.

Enrollment Options:

Instructor-Led
6 Weeks Access Course Code: B14244
Start Dates* Sep 18 | Oct 16 | Nov 13 | Dec 18
*Choose start date in cart

$360.00

USD

Enroll before 31th May and get high quality lamination on your hardcopy certificate absolutely free! Use your certificate to your advantage by showing your certified credentials to prospective employers and recruiters.

Syllabus

  1. Effective Business Writing
    1. Writing as Problem Solving
    2. Why Write and Who Is Your Reader?
    3. Benefits You Can Offer Your Reader
    4. Sequencing Your Ideas and How to Write Your Ending
    5. Revising, Formatting, Editing, and Proofreading
    6. What Words to Take Out
    7. What Words to Put In
    8. Strategies for Good Spelling and Punctuation
    9. One Easy Grammar Lesson
    10. Getting the Tone Right
    11. When You Have to Say No
    12. Email Etiquette
  2. Business and Marketing Writing
    1. The Role of Business and Marketing Writing
    2. The Ins and Outs of Image
    3. Writing Approaches and Strategies
    4. Media
    5. Putting It All Together: Writing Project
    6. Complete and Incomplete Sentences
    7. Word Choices
    8. Internal Communication
    9. Banishing the Bureaucracy
    10. Editing, Proofreading and Evaluating
    11. Putting It All Together: Editing Project
    12. Marketing Ethics
  3. Writing Essentials
    1. Writing: Your Dynamic New Tool
    2. Words: Picking the Right One
    3. Spelling: Tips and Practice
    4. Usage: Which Word Goes Where
    5. Sentences: Writing Them Effectively
    6. Ending Punctuation: When, Where, and Why
    7. Commas: Mastery at Last!
    8. Semicolons, Colons, and All the Rest: A Quick Review
    9. Paragraphs: How They Help You Communicate
    10. Formatting: Tools and Tips to Help Your Content Shine
    11. Writing for Electronic Media: Quirks and Characteristics
    12. Putting It All Together: Writing Well!

Requirements

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or newer.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites

There are no prerequisites to take this course.

Instructor

Ann Linquist

Ann Linquist is a continuing education instructor on college campuses, at corporations, and with non-profit organizations. She has helped thousands of adults learn to tackle their writing tasks with enthusiasm. Having written everything from novels to newsletters, articles to ad copy, Linquist is able to address the writing needs of each individual. The breadth of her background ensures a powerful, involving learning experience that builds on the strengths of each participant.

Lisa Adams

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

Reviews

About ExpertRating

ExpertRating is an ISO 9001:2015 certified company offering online certification and training services to individuals and companies globally. Over 25 million people have benefited from ExpertRating Online Certifications and assessments. ExpertRating is the winner of the Google SME Hero's award for showing outstanding use of technology in delivering trusted services to thousands of people on a daily basis. Our affordable certifications are an excellent way of demonstrating your knowledge and skills to prospective employers as well as vastly boosting your chances of moving ahead in your business or career.

Company Timeline

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Satisfied clients

We deliver over 3 million online certification tests and online courses annually.

Awards

ExpertRating is a winner of the Google SME Heroes award. This award has been instituted by Google to honor IT companies that have excelled in their domain and have leveraged the internet to grow and expand their businesses in innovative ways.


ExpertRating is an ISO 9001:2015 certified company, which reflects that our courses and tests conform to the highest international quality standards. Our training material is prepared by thorough professionals with years of experience, and goes through several rounds of analysis by expert teams to help develop well-balanced, comprehensive and meaningful content.