Business and Marketing Writing (Self-Paced Tutorial)

Details

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Enrollment Options:

Self-Paced
3 Months Access Course Code: T9621
No Instructor, Start Anytime

$129.99

USD

Enroll before 28th February and get high quality lamination on your hardcopy certificate absolutely free! Use your certificate to your advantage by showing your certified credentials to prospective employers and recruiters.

Syllabus

1 The Role of Business and Marketing Writing

2 The Ins and Outs of Image

3 Writing Approaches and Strategies

4 Media

5 Putting It All Together: Writing Project

6 Complete and Incomplete Sentences

7 Word Choices

8 Internal Communication

9 Banishing the Bureaucracy

10 Editing, Proofreading and Evaluating

11 Putting It All Together: Editing Project

12 Marketing Ethics

Requirements

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or newer.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites

There are no prerequisites to take this course.

Reviews

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ExpertRating is a winner of the Google SME Heroes award. This award has been instituted by Google to honor IT companies that have excelled in their domain and have leveraged the internet to grow and expand their businesses in innovative ways.


ExpertRating is an ISO 9001:2015 certified company, which reflects that our courses and tests conform to the highest international quality standards. Our training material is prepared by thorough professionals with years of experience, and goes through several rounds of analysis by expert teams to help develop well-balanced, comprehensive and meaningful content.