1 History of Search Engines and Directories
2 Understanding How Search Engines Work
3 Creating Killer Keyword Lists
4 Presubmission Analysis: Figuring Out Which Keywords Are the Right ones
5 Important HTML Tags to Master
6 Content Layout and Keyword Usage
7 Web Hosting, URLs, and Mobile Optimization
8 Spamming Tricks to Avoid
9 Submitting Your Site
10 Track Your Progress With a Post-Submission Analysis
11 Powerful Online Promotion Techniques
12 Effective Offline and Online Promotion Techniques